Hello, fellow business trailblazers! We can all agree that the business landscape has greatly changed over the recent years, especially owing to the serious leaps in technology. Experiencing these transformations firsthand is nothing short of exciting, but would you believe me if I told you it’s only about to get even better? The realm of marketing is rapidly adapting to new technologies, and if there’s one thing Cedarwood wants you to do – it’s to keep up!
So, join us as we uncover the captivating innings of new technology within marketing.
Making Strategic Strokes with Big Data
In almost every business, decisions that had messages like “Because it just ‘feels’ right” attached to them are now history. Feelings and marketing do collide but not haphazardly anymore. Consumer behaviors, preferences, and touch points with brands – the Big Data, is center stage.
Companies now swarm to collect expansive arrays of data regarding their audience. The data can be analyzed to reveal patterns, trends, and associations, mainly relating to human behavior and predictions about future movements. Data-driven marketing provides better target precision, minimalized profits drain, increased customer retention─the list of benefits is endless.
But dig through that listing and you’ll see a common theme ─ better decision making. That, my friends, is the essence of big data in our world today. Now, don’t you want to make more strategic decisions in your business?
Enabling Intelligent Interactions with AI-Powered Chatbots
Ah, technology’s poster child. Artificial Intelligence (AI). Through this powerhouse of a technology, chatbots are revolutionizing how businesses interact with their audiences.
These diligent bots can offer your audience important information, for example, product details, available offers, delivery times ─ round the clock, without breaking a sweat. Customers gain having quick assistance, apt responses, and prompt solutions to their issues, exponentially enhancing their overall service experience. Fair-trade, isn’t it?
Riding on these capabilities is an even stronger tool for marketing. The rich repository of customer data that chatbots can integrate with audience feedback to assist your marketing team in delivering impactful, personalized messaging, contributing to customer satisfaction, and engaging more effectively with potential buyers.
Sharing More Alive Stories with Augmented Reality (AR)
AR shoots physical surroundings with digital information layers, offering customers’ an interactive and notably practical experience. Leading businesses have ventured into this sphere, molding AR into marketing assets that give value propositions on new heights.
Pokémon Go is nothing short of a catchphrase, demonstrating how AR can captivate masses into double-tapping. IKEA also launched an augmented reality app called IKEA Place, ramping up online shopping experiences beyond horizons ─ kudos, profiting both businesses and the customer’s desk to dining sphere for scale and fit. There is no faster track to alignment.
Harnessing the Power within Marketing Automation & Personalization
We collectively aimed for seamless experiences, and automation packed personalization answered. Relationships and engagements with consumers got immensely redefined, feeding into each digital footprint hanging in the worldwide internet wonder.
A trending email you probably saw this morning? Automation finding you fit candidates for an unfilled role? Instagram ads marketing recent online window shopping round? Marketing Automation has infiltrated almost every facet of digital marketing ─ feeding personal experiences uniquely.
The Virtual Ode ─ Virtual Reality (VR)
The natural finesse VR drips into making imaginary concepts resonate in a non-physical way gets bravo from marketing maestros. Moving customers into a digitized realm, inherently grasping what products/services deem for them─ a storytelling thrust you can’t simply scroll off!
Well, this list is always subject to an almost daily polished update. Imagine 5G! Every entrepreneur knows business survival means renewal. Remember the PC? Some say unless you redefine and execute expansions, you’re most certainly doomed in halting your public significance status.
Technology trends overshadow Price, Product, Place, Promotion ─ Superior Customer Experiences is the new golden marketing path. Apply such promise keepers to spice your playbook, cook it with a calculated brand vision to draw and serve your customers’ improved experiences and delightful, admirable turnout awaits your apple cart.
New-cost technology toys the cynics’ playground ─ discover the shiny invite in these technologies to fly into tomorrow, supped and championing ahead in your race! As imperatively declared, ‘Stay hungry, stay foolish, stay thirsty for what makes you better.
So ready to grab this tech-fashioned marketing wand sprinkling smarter phase deuces?
Biz on!